Branding & Logo Design

Although business identity and business image may sound the same to you, these terms have some different meanings. The business identity can be defined as being built from the numerous characteristics through which the business and its products are recognized. The business image refers to the way the identity is perceived by the consumers, associates and business partners, mass-media and general public. There are a lot of things that determine the business identity: the products or services that you sell, the logo and the ads (which are the most visible). But this is not all, the identity is affected by everything that you do and that the customers or potential customers might become aware of. Learn more from our blog!


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